Griffith Institute for Tourism (GIFT)

Griffith University

erial view of a tropical shoreline with lush green forest meeting a curved white sandy beach and clear turquoise water, with two small boats offshore.

Our team spans business, economics, marketing, environmental science, aviation, technology and big data analytics, architecture, health, and urban planning. We address current and emerging research challenges in the visitor economy through an interdisciplinary approach.

Alongside world-class research, we deliver strategic planning, capacity building, training, and stakeholder consultation for government and industry.

This integrated expertise enables us to generate new insights and innovative solutions for destinations and businesses, with strong impact across our key research clusters:

  • Climate Change Action
  • Events & Sports Management
  • Resilient & Sustainable Tourism
  • Visitor Economy Analytics
Website
https://www.griffith.edu.au/institute-tourism
Organisation type
  • University Research Centre
  • University Research Institute
Number of research staff
20-100 research staff
Address
Gold Coast campus, G42, room 4.12, 58 Parklands Drive, Southport QLD 4222

Strengths and capabilities

  • Tourism forecasting
  • Strategic planning
  • Capacity building and training
  • Stakeholder consultation services for government and business
  • Data management and modelling
  • Risk assessment
  • Product development
  • Innovative tourism research
  • Economic impact assessments
  • Tourism policy analysis
  • Market research
  • Carbon footprinting
  • Advertising and eye-tracking research
  • Expertise in Chinese tourism

Facilities and major equipment

  • Biosensor laboratory for collection of human behaviour metrics

Lead researchers

  • Professor Sarah Gardiner
    • Destination marketing and development
    • Consumer behaviour and market analysis
    • Tourism, economic and event development strategies

GIFT Research Cluster Leaders:

Achievements of the centre

  • Ranked #1 in Australia, Shanghai Global Ranking
  • Top 10 worldwide for Tourism and Hospitality, Shanghai Global Ranking of Academic Subjects
  • Established in 2014
  • Membership includes over 120 academics, PhD and adjunct members

Key science sectors

More information about the sectors this centre is involved in:

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